How I Built a Web Analytics Dashboard for Small-Business Websites
An implementation-based tour of Pierre Analytics: its browser tracker, Express API, PostgreSQL storage, React dashboard, measurement choices, and limits.
Small business guides
Marketing
Tools and workflows that help a small team reach the right audience, measure useful signals, and avoid busywork.
Who this is for
Use these guides when the work—not the software catalog—is the starting point
Small teams that need a coherent path from useful content or campaigns to qualified follow-up and learning.
Latest Marketing guides
4 practical guides with decision criteria, tradeoffs, and an actionable next step.
Visitors, Sessions and Pageviews: How Web Analytics Measures Them
A practical explanation of visitor IDs, 30-minute sessions and pageview events, using the real Pierre Analytics counting rules and their limitations.
Essential Digital Marketing Tools for Small Businesses
Understand the essential categories in a practical small business marketing toolkit and choose tools around a coherent customer journey.
How to Build a Simple Marketing Tech Stack
Design a small business marketing technology stack with clear jobs, clean handoffs, responsible data practices, and room to change.
How to use this library
Define the job, shortlist the approach, then verify current details
Use a guide to write requirements and test scenarios. Confirm changing features, terms, prices, and policies in the official sources linked on each page before committing.
Read our research and testing standards →